TRIPLE TEN CHALLENGE AR

DESIGN, ANIMATION AND APP DEVELOPMENT FOR TOURING AR EXPERIENCE

CLIENT: SHELL RECHARGE

In June 2026, we helped unveil Shell's ground-breaking Triple 10 Challenge concept car - a proof-of-concept vehicle using Shell's latest thermal fluid technology to improve efficiency, performance and costs for the next-generation of battery electric EVs.

Shadow created a series of Augmented Reality, interactive exhibits to explain how Shell’s new concept EV’s groundbreaking cooling works, supporting the product launch to the world’s press at events in both Europe and China. We also created additional CG animations and visualisation images for use in features on Top Gear, BBC, What Car and other global press sites.

You can read more about the Shell Triple Ten Challenge Concept EV technology at Top Gear