Interactive demonstration tool
Shell PurePlus Technology is a revolutionary process that converts natural gas into crystal-clear base oil with virtually none of the impurities found in crude oil. This forms the basis of the Shell Helix range of motor oils.
Shadow approached the Helix marketing team with the idea of creating an interactive app for PC, Android, and Tablet that would allow Shell staff to demonstrate the product benefits in an engaging, and fresh way.
Developed in Unity, 'Structure' is currently being deployed globally.