AUGMENTED REALITY MUSEUM EXHIBIT
CLIENT: Shell / FERRARI
A true custodian of the myth, the 'Galleria Ferrari of Maranello', the Company's official exhibition, receives over 200,000 fans from all parts of the world every year.
It houses cars, images and trophies that have characterised the history of the brand and have been hugely successful on commercial markets and worldwide circuits
Shadow created an Augmented Reality exhibit for the Galleria, working alongside the global agency Imagination. Following on from this it created several video exhibits showing the technology involved in race engines.