AUGMENTED REALITY MUSEUM EXHIBIT
CLIENT: Shell / FERRARI
A true custodian of the myth, the 'Galleria Ferrari of Maranello', the Company's official exhibition, receives over 200,000 fans from all parts of the world every year.
It houses cars, images and trophies that have characterised the history of the brand and have been hugely successful on commercial markets and worldwide circuits.
Working with Shell VMS, Shadow created video exhibits showing the technology involved in race engines. Shadow also created a further Augmented Reality exhibit for the Galleria, working with the global agency Imagination.